Australia, Curiosità, My Interests, POSITIVE MONDAY!, Travel
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POSITIVE MONDAY ! – Do you need some extra motivation to do something healthy? // Bisogno di una spinta in piu’ per muoversi e mangiare bene?

Eating well and doing sports should be part of our daily routine and it’s up to us to keep it up, but as we all know, it’s not always easy. Millions of things come up or we are just lazy or just the day you decided to go to the gym your mate invites you to grab a beer or whatever. I’m though firmly convinced that involving others really helps, as doing some activity together or sharing healthy recipes, own goals or achievements!

It helps even more when an Insurance company, Medibank, launches an advertising campaign “Generation Better” (or #GenBetter) aimed to help you lead a healthy life, by sharing tips, yummy healthy recipes or just motivating you to go out there and do something: “Give it a go”. It also tells you nobody expects you to be a champion on your first day and not to worry about it, but to try to keep doing it , step by step, as long as you like it. It motivates you even more when by sharing a photo of you eating healthy or doing some sport on Instagram or Twitter, you can be winning, for example, a pair of Asics running shoes, among other things, like it happened to me when I shared my Sunday morning bike ride! 🙂 So “Give it a go” and be part of “Generation Better”!

Definitely a well designed Marketing initiative!

If you want to have a look at last year Australian Open TV ad on tennis, have a look here:

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Bike ride Gen Better, Carlo & myself (Photo credit:

Bike ride Gen Better, Carlo & myself (Photo credit:

Mangiare sano e fare sport dovrebbero essere parte della nostra vita quotidiana e nostro l’impegno di cercare di seguire uno stile di vita sano, ma si sa’ non sempre e’ facile. Le distrazioni sono molte: la pigrizia, un invito a bere una birretta proprio il giorno che si era deciso di andare in palestra o chi piu’ ne ha piu’ ne metta. Penso pero’ che coinvolgere gli altri, facendo sport assieme o scambiandosi ricette, o condividere le proprie sfide e traguardi aiuti molto!

Aiuta ancora di piu’ se un’azienda d’assicurazione ti motiva con una nuova campagna pubblicitaria “Generation Better”, dandoti consigli, condividendo piatti sani ma appetitosi, motivandoti a provarci “Give it a go” e a non preoccuparti di non essere un campione le prime volte che ci proverai. E ancora di piu’ se pubblicando la foto di un piatto sano appena cucinato o una biciclettata una domenica mattina, puoi vincere per esempio un paio di scarpe da corsa Asics, come e’ capitato a me!!! 🙂 Quindi “Give it a go” ed entra a far parte di “Generation Better”!

…anche se mi sa’ che il concorso e’ valido solo in Australia 😉 Comunque decisamente una campagna di marketing ben riuscita!

Al link qui sotto una pubblicita’ degli Australian Open dell’anno scorso:



Milan born, I lived in the US although very briefly, Spain (Madrid), Australia (Melbourne) and now Zurich for an exciting new adventure! I'm a curious person, a traveller, a lover of languages and cultures, food, art & design, a marketer and about to become a jewellery designer. I also love traveling and sharing. Travelling is a Life Experience, and it also means new recipes, new styles, culture and so on... you'll find all my love for traveling and what it entails in this blog! I'll share my own real experiences with you so that you can get tips on Australia and more first hand! This blog is in English and Italian, and occasionally in Spanish. Sharing is caring!

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