‘Dumb Ways to die’ campaign PR winner at Cannes

Dumb Ways to die – HelmetDo you remember the funny campaign, cartoon-like, that I wrote about a couple of months ago about SAfety & trains in Victoria and Melbourne? Here you can refresh your memory as part of one my posts here: https://lavaleandherworld.wordpress.com/2013/05/02/just-an-incredible-ad-to-watch-dumb-ways-to-die-una-pubblicita-da-non-perdere-dumb-ways-to-die/

Well, a friend just told me that the Victoria Metro Train campaign ‘Dumb ways to die‘ just won the Grand Prix in PR at Cannes. Fore more details, read here:http://www.prdaily.com/Main/Articles/14696.aspx#

And/or click on the image below for the Ad Campaign Video:

‘Dumb Ways To Die’ Flinders Station billboard

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• Dumb ways to die starts winning everything in Cannes. (adland.tv)
• A Quirky Ad Listing ‘Dumb Ways To Die’ Is On Its Way To Being Crowned Best Ad Of The Year (businessinsider.com)
• Dumb Ways will clean up at Cannes – ‘because standards are low this year’ (mumbrella.com.au)