Australia, Curiosità, Media, Melbourne
Comment 1

Just an incredible Ad to watch: “Dumb Ways To Die” / Una pubblicità da non perdere: “Dumb Ways to Die”

'Dumb Ways To Die' Flinders Station billboard

‘Dumb Ways To Die’ Flinders Station billboard

It’s been quite some time that I wanted to write about this. As soon as I saw this ad on YouTube, “Dumb Ways To Die”, I knew it would be a success.

It’s Melbourne’s Metro Trains‘s rail safety public service campaign that explains in a very simple way what people should not be doing, especially around trains. The ad shows the silliest ways of dying, that apparently still occur, in a very friendly and incisive way despite the extremely serious content.

On top of the normal billboard campaign, the campaign went viral and it has won seven Webby Awards. Here you can read some more details on the article on The Age: http://www.theage.com.au/victoria/melbourne-rail-safety-message-wins-webby-20130501-2isyl.html

But the thing you really cannot afford not to watch it is the actual ad: http://www.youtube.com/watch?v=IJNR2EpS0jw

——— // ———

Metro Trains Melbourne

Metro Trains Melbourne (Photo credit: Wikipedia)

Era un po’ di tempo che ne volevo parlare. Appena ho visto questa campagna “Dumb Ways To Die” (10 modi di morire), mi è subito piaciuta! E ho sinceramente sospettato che sarebbe stata notata e avrebbe ricevuto in qualche modo un riconoscimento. Si tratta della campagna sulla sicurezza dei Treni Metro di Melbourne. Mostra i modi più stupidi di morire in una maniera simpatica ed incisiva, nonostante la serietà dell’argomento, evidenziando i comportamenti da evitare vicino ai treni. Oltre alle affissioni in giro per la città, la campagna è girata viralmente in internet ed ha vinto 7 Webby Awards, come citato nell’articolo di The Age: http://www.theage.com.au/victoria/melbourne-rail-safety-message-wins-webby-20130501-2isyl.html

Ora non potete che vederla!  Cliccate qui: http://www.youtube.com/watch?v=IJNR2EpS0jw

One of 'Dumb Ways To Die''s character

One of ‘Dumb Ways To Die”s character

1 Comment

  1. Pingback: ‘Dumb Ways to die’ campaign PR winner at Cannes | La Vale and Her World

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